There is no model for Yunnan coffee to learn from in its development path. For a hundred years, Yunnan coffee has been "crossing the river by feeling for the stones" and becoming more premium.
In 2022, the Yunnan Provincial Department of Agriculture and Rural Affairs, the Provincial Department of Finance, and the Provincial Department of Industry and Information Technology issued "Several Policies and Measures to Promote the Improvement of the High-quality Coffee Rate and Advanced Processing Rate", clarifying that by 2024, the province's high-quality Coffee Beans rate will reach 30 %, striving to build an important global specialty coffee producing area. Taking Baoshan, which is famous for growing specialty coffee, as an example, it has begun to optimize planting varieties, promote specialty coffee trees such as Gesha, Bourbon, Typica, etc., green organic planting and refined processing, and promote the premium rate of Baoshan coffee to gradually exceed 40%. Deep processing is also in "Several Policies and Measures to Promote the Improvement of the Premium Rate and Advanced Processing Rate of Coffee" also mentioned the goal of reaching 80% of Yunnan's coffee intensive processing rate by 2024.
Organic Green Coffee Beans Display
Freshly Roasted Coffee Beans Deep processing
Consistent with the goal of premiumization, deep processing is also a strategic move for Yu