There is no model for Yunnan coffee to learn from in its development path. For a hundred years, Yunnan coffee has been "crossing the river by feeling for the stones" and becoming more premium. In 2022, the Yunnan Provincial Department of Agriculture and Rural Affairs, the Provincial Department of Finance, and the Provincial Department of Industry and Information Technology issued "Several Policies and Measures to Promote the Improvement of the High-quality Coffee Rate and Advanced Processing Rate", clarifying that by 2024, the province's high-quality Coffee Beans rate will reach 30 %, striving to build an important global specialty coffee producing area. Taking Baoshan, which is famous for growing specialty coffee, as an example, it has begun to optimize planting varieties, promote specialty coffee trees such as Gesha, Bourbon, Typica, etc., green organic planting and refined processing, and promote the premium rate of Baoshan coffee to gradually exceed 40%. Deep processing is also in "Several Policies and Measures to Promote the Improvement of the Premium Rate and Advanced Processing Rate of Coffee" also mentioned the goal of reaching 80% of Yunnan's coffee intensive processing rate by 2024.
Organic Green Coffee Beans Display
Freshly Roasted Coffee Beans Deep processing Consistent with the goal of premiumization, deep processing is also a strategic move for Yunnan coffee to increase product premiums. In the CCTV Financial Channel's report on Yunnan coffee at the end of 2023, a coffee grower in Xinzhai Village, Longyang District, Baoshan City, Yunnan Province said on the program that the price of fresh coffee Fruits has gradually increased, and it was mentioned that coffee farmers use processing methods to The optimization transformation further improves the quality of coffee. Especially in Baoshan, some local coffee brands, such as RE-SUN Coffee, work with coffee farmers to create specialty coffee, meticulously cultivate coffee trees, pick and process, and e-commerce platforms provide boost, improving the quality of coffee beans. Quality and purchase price have also reached historical highs in recent years. The whole industry chain Premium quality and deep processing jointly point to the entire industrial chain of Yunnan`s coffee industry. Yunnan coffee`s road to high-quality coffee requires the support of the entire industry chain. The first is the selection and breeding of varieties in the primary industry; the second is the deep processing of the secondary industry to lay a solid foundation for brand building; the third is to promote the integrated development of the coffee industry and the tourism industry. From the perspective of building a local brand, a complete industrial chain from the planting end to ensure continuity and stability, improve coffee bean quality and cost controllability, will strengthen the brand's comprehensive competitiveness.
